The Good: From beginning to end, you really feel like you're watching a movie from the 1970's. The retro feel horror/suspense was done quite well. The camera work is excellent and the director puts you in various points of view that almost make you feel like you're literally in the house. (The bedroom scene for example) There were some really suspenseful scenes that may spook you a bit as well.
The Bad: The "scare factor" just didn't live up to the hype. There were indeed many scary moments but it just seemed like it never reached a "Scary climax". You know, when they pull out all the bells and whistles to give you nightmares for days. That didn't happen. There seemed to be a few holes in the story line...which may have been intentional. Without giving anything away, you may find the plot hole in how a particular event causes both families in the movie to share something in common. Besides that the ending was a little anti-climatic because it left you with very little to think about afterwards. A true horror, in my opinion, always leaves you wondering about something scary.
The Reason: This movie was supposedly the scariest movie of the year, but honestly it doesn't live up to that title. If they wanted to say it was the creepiest movie of the year, then maybe. (Even that isn't saying much) The trailers do a great job, and in all honesty this wasn't a bad movie at all. I still think that Insidious or even Mama as scarier than this was. By the way, if you've seen Insidious, this was pretty much a 1970's version of the same thing. If you're a fan of horror movies and exorcist films, go see this. Otherwise I'd wait for the rental.
The Rating: 7/10